For a business to thrive, there is a need to market the business. Most times, the marketing options available can be quite expensive. Marketing need not be costly. There are some creative ways to market your business to boost sales.
Smart Marketing Ideas for Small Business
Create a Blog Section:
One creative way to market your business is to create a blog section on your business website. You share creative posts in your niche for your audience. That will help you attract traffic from search engine. A lot of businesses make use of this marketing strategy. The information you share in the blog section also matters. You have to share information that will add value to the reader and in turn, convert to a customer. For instance, if you are running a web development agency, your blog posts should focus on the importance of having an online presence.
Affiliates help you sell your product in exchange for a commission. You can have a referral program to attract affiliates. With an excellent referral program in place, you should be able to attract the right affiliates in the niche. Also, you can reach out to blog owners in the niche to introduce your referral program.
Infographics Still Work:
Pictures they said is worth more than a thousand words. You can market your business by creating educative infographics in your niche. You have to hire a graphic designer to handle the creative aspect. Also you can easily hire a graphic designer from a freelance site if you are running on a budget.
There are many online communities you can take advantage of to market your product. Good examples of productive communities are Reddit and Quora. Don’t make the mistake of marketing your business immediately you join an online community. They will kick you out for spamming the page. Take out time to add value to the community. Answer questions, share valuable information and get to know other community members.
Create Educative Videos:
Most people visit video streaming websites to watch educative videos. You can take advantage of this by creating educative videos around your niche and upload on YouTube and Vimeo. In your description box, add the link to your website. You can easily drive traffic to your business page with this tip. Also, you can earn extra money from the Google video advert program.
Join a Facebook Group:
This is one of the easiest ways you can create awareness for your business. If you do it the right way, you can make your first sales in no time. There are many Facebook groups in your niche. All you need is to type your keyword on Facebook and narrow your search to groups. For instance, if you sell weight loss products, type weight loss in the Facebook Search, and narrow down your option to groups. A group can be open or closed. You need the permission of the group admin to become a member of a closed group. The tip that applies to communities applies here too. Ensure you add value to the group first before you introduce your product. Also, try to join as many groups as you can in your niche.
Create a Contest:
Another way to market your business is to create a contest. It could be a giveaway. For instance, if you sell baby products, you can have people take pictures of their cute babies and upload on your business page on Facebook. The picture with the highest number of likes in a week wins the contest.
LinkedIn is not just a career website. You can market your products on the platform too. There are thousands of professionals that are in need of what you offer. Also, you can join similar groups and introduce your business over time. Your profile should always reflect your business.
Have a Business Card:
You cannot overemphasize the need to have a business card for your business. Even if your business is an online-based business, you need to have a business card. As a business owner, ensure you have your business card with you. You never can tell when you may run into a potential client or customer.
Host an Event:
You can also market your business offline by hosting an event. The event can be a free or premium event. During the course of the event, have different stands where you showcase your products or business.
Sponsor an Event:
If you can’t go through the stress of hosting an event, you can sponsor an event. Most companies in your niche organize events several times in a year. You can reach out to some companies in your niche and propose to sponsor the company’s next event.
Free Sample of Products:
During an event, you can give out free samples of your products with business card. This is a smart way to market your product and get free feedbacks.
Reach out to top bloggers in your niche for a guest post. In exchange the blog owner will include a link to your product or services. That is an excellent way to drive traffic from authority sites. You also optimize your site for search engine with backlinks from guest posts.
Register your Business on Google Place:
I have used the Google business listing to find businesses in a particular location. Ensure you enlist your business today.
With these tips, you should be able to market your small business on a budget.